The Heart Behind Wear Pawsitive
When our beloved Roony needed a life-saving surgery, we were fortunate to have the resources to bring him back into our lives. But the experience made us realize a heartbreaking truth—only 3% of pets in the U.S. are insured, leaving countless families unable to afford care for their furry companions. With over 89.7 million dogs in the U.S. and a growing need for support, we knew we had to act. WearPawsitive was born from this mission: to combine luxury with purpose. Through our apparel, we donate 15% of our profits to help pets and their owners in need.
Together, we can make a difference and create a world where no pet is left behind.
Join us in this movement at www.WearPawsitive.com.
1. Define & Launch
Craft premium, matching collections for pets and their humans, rooted in timeless design and mission-driven storytelling. Introduce WearPawsitive to the market with curated seasonal drops.
2. Build & Connect
Establish strong wholesale partnerships with boutiques that share our values. Create a community that buys with both heart and style, supported by impactful brand narratives.
3. Expand & Innovate
Grow distribution capabilities, explore new product lines, and enter selective new markets — while maintaining our commitment to quality and meaningful design.
4. Lead with Purpose
Scale into a legacy brand that redefines pet-inclusive luxury fashion. Sustainably source, give back consistently, and make “looking good, doing good” the everyday choice worldwide.
Be the first to discover our limited-edition drops, enjoy exclusive offers, and shape the future of WearPawsitive.
Together, let’s make a difference!
800 N King Street Suite 304 3231 Wilmington, DE 19801 United States
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